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Business Tips – Growing – Low cost Marketing with a Lucrative Partner

Business Tips – Growing - Low cost Marketing with a Lucrative Partner

Business Tips – Growing – Low cost Marketing with a Lucrative Partner

Here are some great tips from Bryan Janeczko at Score.com – about finding a partner that can help grow your business.

When I was trying to get noticed after I launched NuKitchen, the online diet service, I tried just about everything to generate sales. One sure technique that I ‘discovered’- which kept a pipeline of new customers coming in the door – was a partnership with a more established business. For us, one of our first partners was Related, a large real estate holding company that owned a string of high rise apartment buildings in New York and the Equinox Fitness chain. Their clients were exactly the same type of customers we were targeting. Establishing a partnership with these folks was one of the best ways for us to get noticed, maintain a continuous flow of potential clients, and ultimately drive sales.

Finding established, recognized names of businesses who are also targeting your customer base, is one of the surest ways to drive your startup sales. Like Related was for me, these businesses already have a customer base that you can tap into. As a startup, however it can be tricky getting them to notice you, let alone partner with you, so I’ve identified 3 tips for landing a lucrative partner:

  1. Identify 5 partners that can drive value for you: Once you’ve identified your target customer, think about established brands in your community who are also targeting your ‘customer’. You’ll want to identify partners in complementary businesses, not necessarily businesses competing directly in your area. Be on the lookout for those potential partners with great reputations. Who would be your ideal partner? Write down the top 5 who you think could most strongly deliver your ideal customers. If you know somebody senior at the business, reach out to that contact but if not, find out who the Director of Business Development is.
  2. Create value for your partner: In order for the partner to listen to you, you’ll need to have a product or service in market (or at least a working prototype). Most businesses won’t risk their reputation if you’ve simply got an ‘idea’. This was actually that case with me when I initially approached Equinox with the NuKitchen concept. I hadn’t yet launched it so they said come back later once you’re in the market. This is exactly what I did- returned a year later as I launched NuKitchen and created a compelling offer for their gym clients. We would provide ‘free’ food tastings at each gym and provide members with a complimentary day of NuKitchen service in exchange for being able to promote our company. They were happy because their members got a valuable benefit. For your own business, what special value add or discount will you offer to your target partner for their clients? Whatever you offer, make sure that you can deliver. Remember, it’s not just your reputation but that of your established partner as well.
  3. Make implementation ‘easy’: Finally, coming up with a compelling offering is great and both parties may get excited. However, the real work is in the execution. Chances are that your Business Development contact is going to be super busy carrying out his or her daily duties. Make it easy on them and do as much of the legwork as possible. Draft an implementation schedule with proposed dates. This may require a little bit of guesswork on your part since you may not have intimate knowledge of their inner workings. My biggest piece of advice is to be flexible since things can take longer than expected or take different twists or turns.

Need help? Not sure?

Call for FREE 30min advice / strategy session today! 0407 361 596 Aust

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Email info@accountkeepingplus.com.au or call 0407 361 596 Australia

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Business Finance 101 – What are the key financial ratios that help you understand your business financial health

Business Finance 101 – What are the key financial ratios that help you understand your business financial health

What are the key financial ratios that help you understand your business financial health

With several months of transactions recorded and bank and credit cards and loans reconciled, an important business finance task each month is use the hidden value in your bookkeeping to get key financial ratios to track how the business is going, to understand your business financial health.

To save time, use the reporting features to generate some key margins and ratios. These are like a report card for your business. The most common to monitor are –

  • Gross profit,
  • Net profit,
  • Current ratio,
  • Quick ratio and
  • Debt to equity ratio.

Use the Profit & Loss statementTip – in MYOB choose with YTD (year to date), or in Reckon/Quickbooks, modify to include the YTD. This will automatically give you a percent column that is the amount of Gross Profit or Net Profit as a percent of the total sales at the top. See our Business Profit and Loss Statement and Profit Margins post for more detail to understand more and how to calculate manually.

Then compare to your peers – Do you know what your industry Gross Margin % is?

Call us and we can give you a guide for FREE!

Use the Balance Sheet to look at the next ratios, which give an indication of the health of your business –

Current Ratio = Total Current Assets / Total Current Liabilities

This confirms whether the business has enough current assets to meet payment of its current debts (current refers to assets and liabilities that will fall due within 12 months). It includes inventory value, as this will be turned over in less than 12 months.

Quick Ratio (Acid Test) = Cash + Receivables/Debtors / Total Current Liabilities

This is like current assets without inventory which can take time to sell if a fire sale is needed, and is mostly the liquid assets. The higher the amount the more “Stable” the business is. That is, the higher it is, the longer the company can stay afloat.

Debt to Equity = Debt/Equity

Divide the amount of debt usually total liabilities) by the equity (owner’s or shareholder’s). the lower the better, but some debt can help you grow and is called leverage – debt can be beneficial, but it must be manageable – higher than 1 can be a warning to keep a close eye and manage the debt carefully. See more

The key is to see that huge value lies in your bookkeeping records! The books are and asset not a liability or expense – they are an invaluable source, so use your bookkeeping to get key financial ratios to track how the business is going.

Need help? Not sure? Call for FREE 30min advice / strategy session today!

Call 0407 361 596 Aust and also get FREE “Avoid these GST mistakes” – There’s 18 that the Tax Office see regularly – Get them right!

Email info@accountkeepingplus.com.au or call 0407 361 596 Australia


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MYOB Bookkeeping – MYOB running slow all of a sudden when doing the books? – Tips to speed up the PC

MYOB Bookkeeping – PC running slow all of a sudden when doing the books? – Tips to speed up the PC

Bookkeeping – MYOB running slow all of a sudden when doing the books? – Tips to speed up the PC

Have you found your MYOB is running slow all of a sudden while you are doing the books, or when you came back after a break? Here are some tips that may help –

Win10 –

In the Cortana window, type “Run”

Click the App “Run” in the list

Type “%localappdata%” > OK

Go to the MYOB folder

Go to the AR folder > 2017.1 > Cache folder

Delete all files there “Company File Cache”

Close the window

Then

In the Cortana window, type “Run”

Click the App “Run” in the list

Type “CMD” > OK

At the cursor type “ipconfig /flushdns” (note there is a space after config) > Enter key

Should get a message.. successfully…

Close the window

Then

Restart your PC

Win7

Click the Windows button, lower left corner

In the search box, type “Run”, and continue as above

Need help? Not sure? Call for FREE 30min advice / strategy session today!

Call and you also get for FREE “Avoid these GST mistakes” – There’s 18 that the Tax Office see regularly – Get them right!

Email info@accountkeepingplus.com.au or call 0407 361 596 Australia


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Business Tax Tips – Reducing Red tape in Australia

Business Tax Tips – Reducing Red Tape In Australia

Reducing Red Tape In Australia

Did you know there is a current 4 year plan where the ATO is working hard at reducing red tape in Australia for tax payers?

The ATO says at Reducing red tape Reforms to the Australian Taxation Office

In the 2015–16 Budget, the Government announced it will provide funding over four years to deliver an improved experience for clients in their dealings with the Australian Taxation Office (ATO).

Red tape will be reduced and future administrative savings delivered through investment in three foundational initiatives: a digital by default service for provision of information and making payments, improvements to data and analytics infrastructure and enhancing streamlined income tax returns through the my Tax system for taxpayers with more complex tax affairs.

The package of service improvements supports the Government’s commitment to reduce red tape and forms part of the Government’s digital transformation agenda.

This measure delivers on the Government’s election commitment.

Click for links with information on the legislation

A detailed website on tracking the initiative is https://www.cuttingredtape.gov.au/  – It says –

The Government has committed to reducing the cost of unnecessary or inefficient regulation imposed on individuals, business and community organisations by at least $1 billion a year. An important part of this commitment is the development of a Framework to review the performance of Commonwealth regulators.

This Framework isn’t just for regulators. It will benefit business and the community, including individuals. Find out more.

What are YOUR thoughts and experiences? Comment below! Call for FREE 30min advice / strategy session today!

Call 0407 361 596 Aust and also get FREE “Avoid these GST mistakes” – There’s 18 that the Tax Office see regularly – Get them right!


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Business Finance 101 – Current Ratio – What is it and what does it show?

Current Ratio – What is it and what does it show?

Business Finance 101 – Current Ratio – What is it and what does it show?

There are several financial ratios including the current ratio which shows the proportion of current assets to current liabilities. The current ratio is known an indicator of a company’s liquidity. Put in another way, it shows when there is a large amount of current assets in relationship to a small amount of current liabilities there is some assurance that the obligations coming due will be paid.
As an example if a company’s current assets are $500,000 and its current liabilities are $250,000 the current ratio is 2:1. If the current assets are $600,000 and the current liabilities are $500,000 the current ratio is 1.2 : 1. Clearly a larger current ratio is better than a smaller ratio in comparison to current liability. Generally, a current ratio that is less than 1:1 indicates insolvency, and the preference is at least 2:1, or over 2.
When benchmarking a company, or comparing your own, it is wise to compare a company’s current ratio to those in the same industry. It is also worth keeping a close look at the trend of the current ratio for a given company over time. Is the current ratio improving over time, or is it deteriorating?
The composition of the current assets is also an important factor. If the current assets are predominantly in cash, marketable securities, and accounts receivable, that is more valuable than having the majority of the current assets in slow-moving inventory.

Need help? Not sure? Call for FREE 30min advice / strategy session today!

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Business Finance 101 – What is Equity?

Business Finance 101 – What is Equity?

Business Finance 101 – What is Equity?

I am asked at times – what is equity? If we deduct Liabilities from the Assets of the Business (at cost value), we are left with Equity. These are listed in the Balance Sheet financial statement. Another way is –

ASSETS – LIABILITIES = EQUITY

Equity is also sometimes used to refer to as ownership of shares in a company.

In a company Balance Sheet it is the amount of money contributed by the owners/share/stock-holders PLUS the Retained Earnings (Profit/Loss of past years).

Also note – because assets like plant and equipment are entered at their COST amount (less GST) the MARKET value of the asset is not represented, unless an adjustment is made (by journal) to reflect change of value (and increase or decrease of asset value are then balanced in a special sale or cost of sale asset account). Hence the Company Market Value may not be the true Market Value, unless the adjustment has been made.

Equity can be called Owner’s Equity – for Sole Proprietors, or Shareholder/Stockholder Equity for a company (usually with more than one director).

Owner’s Equity may consist of several accounts –

1.     Capital

2.     Drawings and

3.     Current Year Net Income/Earnings

Shareholder Equity may consist of accounts such as –

1.   Paid-In Capital

  • Preferred Stock
  • Common Stock
  • Paid-In Capital in Excess of Par Value
  • Treasury Stock (stock re-purchased from shareholders)

2.   Retained Earnings/Net Income 

3.   Less Treasury Stock

Equity is also used in several important ratios that help determine financial health of the business, such as Debt to Equity and Return on Equity.

Need help? Not sure?

Call for FREE 30min advice / strategy session today! 0407 361 596

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Business Tips – 3 Favourite Productivity Tips

Business Tips – 3 Favourite Productivity Tips

3 Favourite Productivity Tips

A fellow blogger in South Australia – Sarina Abbott shares her 3 favourite productivity tips

“You’re off to great places! Today is your day! Your mountain is waiting, so get on your way!” Dr Seuss

As a business owner, your productive days are the ones that keep you moving forward. They keep you one step ahead of the competition. Importantly, they mean that you can put your feet up at the end of the day with a smile on your face, feeling good about your day and what you’ve achieved.

Today I’d like to share my 3 favourite productivity tips to help you, in Dr Seuss’ words, get on your way!

Play music

Playing music whilst working BUT…only when doing easy tasks I don’t need to think too hard about. For me this includes scanning documents for filing & uploading receipts to my software. It’s surprising how much work you can power through when you have music to boost your mood and it’s almost like a reward for getting through your tougher work earlier on.

Use online invoicing software

Is this how you prepare Invoices? Open up a Word document, change the Invoice number (after checking it’s the next number), add the customer name and details, save it, attach it to an email, type up a professional-sounding email message, send. Oh and remember to back-up all your Word documents in case your laptop fails, etc? Well you have probably already guessed what I’m going to say. Of course there are much more efficient, hassle-free ways to do your invoicing and this includes using online invoicing software. Using your mobile or iPad you can send an invoice to your customer whilst you are right there with them and you know they’ve received it. If you send the same invoices to customers every month, you can set up recurring invoices to go out in a fraction of the time than if you had to do it manually each month…

Do the difficult tasks first

This is a gem of a tip that has really helped me in my business and in life overall actually. It sounds so simple, yet it can have huge productivity benefits. When the weight of a difficult task is lifted off of your shoulders you really do fly through the rest of your day feeling confident and able to tackle anything. I’ve come to believe that success comes to those willing to do the difficult things others put off doing. Pick up the phone and make those difficult phone calls first thing in the morning before you have too much time to think about it. Head out the door and introduce yourself to potential clients. Leave the fun stuff like updating social media until after the uncomfortable stuff is out the way. I tend to overthink things and before I know it part of my day is gone whilst I wait for myself to “feel like” doing the tough stuff. Since adopting the habit of doing the difficult tasks first I wouldn’t do things any other way.

So for me being productive is all about working smarter and not harder, embracing technology and remembering to reward myself. Not all of my days are productive ones, and that’s okay. As a bookkeeper sometimes I get weighed down with the numbers and just need a good break so I can come back and tackle my work another day with fresh eyes!

I think Sarina has great tips – so true!
Especially the tip to do the difficult tasks first – sometimes I just say to myself – JUST DO IT! But I still have days I put off the call or the hard item…

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