Training you – Solving Problems – Or We do your books for you! For Business owners and fellow bookkeepers!

Bookkeeping – Train Troubleshoot or we do it for you! MYOB Reckon Xero


Leave a comment

Business Tips – Consistency in Marketing – Having an overall consistent message in marketing

Business Tips – Consistency in Marketing – Having an overall consistent message in marketing

Consistency in Marketing – Having an overall consistent message in marketing

Like most business owners, you needs clients, but having consistency in marketing is hard when you find you can’t stop to get them! It feels like you’re being pulled in many different directions (both personally and professionally) that you can’t find the time to have an overall consistent message in marketing.

When it comes to marketing, what is most effective for businesses these days? It used to be you could pay a lump of money annually (or break it into monthly payments) for a Yellow Pages ad and the phone would ring. Or attending a local networking event from time to time. But things have changed. There are so many choices, and advertising doesn’t really seem to work anymore, at least not in the traditional way. Most of us are not outgoing and hate the idea of reaching out and “selling” our services .

So, for many, the marketing just doesn’t happen.

Problem – Yet we know it’s necessary to market our business to build and grow a stable income and reach our goals. But given the time and budget limitations, how can we get past the marketing hurdle?

Answer – Do small consistent tasks that don’t take much time. When you approach it this way, you’ll actually get BETTER results!

In this age of online technology, doing small actions consistently is one of the BEST ways to get and keep your marketing rolling to consistently attract new clients and grow your business.

Some quick and effective things to do that you can spread out over a week, ONE per DAY. And then repeat the process!

  • Create / Update Your LinkedIn Profile – This is a most powerful social media profile you can have for your business. Get it done one chunk at a time.
  • List your business in one new online business directory – These get picked up by the search engines and you never know who will find you this way. Most are free or low cost. Be sure to include a key benefit you have to offer that sets you apart from your competition. This works for both local and virtual bookkeepers.
  • Make one or two phone calls per day to a present or past client – The point here is to talk to someone just to warm up the connection and let them know you are available if they have a need. This also works for connecting with colleagues, strategic networking partners, and any business connections you have or want to establish.
  • Update your Association/Industry profile – If you’re a Certified X (your industry) (or have a listing in any other type of certification or partner program directory) update or improve your profile information so it is appealing to potential clients who see it. Maybe make a special offer that is time sensitive.
  • Making connections in  Social Media like Twitter – Start following people you would like to make a real connection with. Then start sharing (tweeting) helpful information that would be useful to the type of clients you want to attract. Ultimately, you will want to be spending a little time on Twitter daily, if possible.

Getting the word out about your services so it can reach the customer/clients who need your help can be a lot of work, but the load is much lighter when you can approach it just one small action at a time. When it becomes a habit, you will build a true, rock-solid business as a result.

Marketing is not something that should be done all at once and then stop when you get too busy.

Try out this simple daily plan above, and see if it works for you.

Do you already have a daily marketing routine that works well for you? Tell us your tips!

DOWNLOAD a FREE “Bookkeeping Quarter Checklist” to get organised! CLICK HERE

Need help? Not sure? Call for FREE 30min advice / strategy session today!

Email info@accountkeepingplus.com.au or call 0407 361 596 Australia

Advertisements


Leave a comment

Business Tips – Borrow or loan? Pay cash or finance / loan for stock or equipment?

Business Tips – Borrow or loan? Pay cash or finance / loan for stock or equipment?

Borrow or loan? Pay cash or finance / loan for stock or equipment?

At a local Meet-Up (www.meetup.com), we had an interesting discussion about mistakes we’ve made in business. For example: Whether to pay outright or borrow for stock/equipment.

The example one business gave was paying outright for equipment that would be sign-written to advertise another business (he organized advertising for businesses). The issue was that spending $10,000 on the equipment took all the spare money the business owner had, while the payment for the advert was monthly over a multi-year contract.

Hindsight showed that it would have been better to get a loan for the equipment, then add his mark-up for the advert and service on top of the monthly re-payments, and he would still have his $10,000 to use for cashflow and marketing.

Have you had a similar experience?

What Better Business Decisions can you share?

DOWNLOAD a FREE “Bookkeeping Quarter Checklist” to get organised! CLICK HERE

Need help? Not sure? Call for FREE 30min advice / strategy session today!

Email info@accountkeepingplus.com.au or call 0407 361 596 Australia


Leave a comment

Business Tips – Growing – Low cost Marketing with a Lucrative Partner

Business Tips – Growing - Low cost Marketing with a Lucrative Partner

Business Tips – Growing – Low cost Marketing with a Lucrative Partner

Here are some great tips from Bryan Janeczko at Score.com – about finding a partner that can help grow your business.

When I was trying to get noticed after I launched NuKitchen, the online diet service, I tried just about everything to generate sales. One sure technique that I ‘discovered’- which kept a pipeline of new customers coming in the door – was a partnership with a more established business. For us, one of our first partners was Related, a large real estate holding company that owned a string of high rise apartment buildings in New York and the Equinox Fitness chain. Their clients were exactly the same type of customers we were targeting. Establishing a partnership with these folks was one of the best ways for us to get noticed, maintain a continuous flow of potential clients, and ultimately drive sales.

Finding established, recognized names of businesses who are also targeting your customer base, is one of the surest ways to drive your startup sales. Like Related was for me, these businesses already have a customer base that you can tap into. As a startup, however it can be tricky getting them to notice you, let alone partner with you, so I’ve identified 3 tips for landing a lucrative partner:

  1. Identify 5 partners that can drive value for you: Once you’ve identified your target customer, think about established brands in your community who are also targeting your ‘customer’. You’ll want to identify partners in complementary businesses, not necessarily businesses competing directly in your area. Be on the lookout for those potential partners with great reputations. Who would be your ideal partner? Write down the top 5 who you think could most strongly deliver your ideal customers. If you know somebody senior at the business, reach out to that contact but if not, find out who the Director of Business Development is.
  2. Create value for your partner: In order for the partner to listen to you, you’ll need to have a product or service in market (or at least a working prototype). Most businesses won’t risk their reputation if you’ve simply got an ‘idea’. This was actually that case with me when I initially approached Equinox with the NuKitchen concept. I hadn’t yet launched it so they said come back later once you’re in the market. This is exactly what I did- returned a year later as I launched NuKitchen and created a compelling offer for their gym clients. We would provide ‘free’ food tastings at each gym and provide members with a complimentary day of NuKitchen service in exchange for being able to promote our company. They were happy because their members got a valuable benefit. For your own business, what special value add or discount will you offer to your target partner for their clients? Whatever you offer, make sure that you can deliver. Remember, it’s not just your reputation but that of your established partner as well.
  3. Make implementation ‘easy’: Finally, coming up with a compelling offering is great and both parties may get excited. However, the real work is in the execution. Chances are that your Business Development contact is going to be super busy carrying out his or her daily duties. Make it easy on them and do as much of the legwork as possible. Draft an implementation schedule with proposed dates. This may require a little bit of guesswork on your part since you may not have intimate knowledge of their inner workings. My biggest piece of advice is to be flexible since things can take longer than expected or take different twists or turns.

Need help? Not sure?

Call for FREE 30min advice / strategy session today! 0407 361 596 Aust

Call and you also get FREE “Avoid these GST mistakes” – There’s 18 that the Tax Office see regularly – Get them right!

Email info@accountkeepingplus.com.au or call 0407 361 596 Australia


Leave a comment

Business Tips – How recognition of employees helps your business and should be the TOP priority

Business Tips – How recognition of employees helps your business and should be the TOP priority

How recognition of employees helps your business and should be the TOP priority

Recognition of Employees should be a top priority of your business – both for the benefit of them and for the business health and happiness! Here are some findings from research and authorities – around the globe and Australia (our emphasis added) –

Stuart Hearn at business.com writes – A recent workplace study conducted by Clear Review, a performance review software system, found the number one workplace frustration to be a lack of appreciation regarding effort and performance. A remarkable 40 percent of employees, from a diverse range of fields and positions, stated that employee recognition was simply not a priority in their business, something that limited their motivation to truly excel.
We have known for a long time that employee recognition is a critical aspect of performance management. As a result, many companies make it a point to acknowledge employee performance during monthly check-ins. But how can employee recognition benefit a company? And how can you give your employees the appreciation they deserve?
Employee recognition improves engagement levels
Many sources will attest to the fact that recognition is a fundamental human need. In order to feel engaged at work, we need to know that what we are doing actually matters, and that it is appreciated. Without this knowledge, employees consider their role purposeless, and employee engagement levels within your organization will plummet. In fact, recognition has consistently been shown to be a top engagement driver. If, however, you dedicate time and resources toward developing an employee recognition program, employees will become more loyal and positive toward their company.
To further demonstrate the effect of recognition on employee engagement, we can look to the following facts and figures:
An Australian Company, Red Balloon, performs quarterly surveys and in one report finds –
There are six basics or standards required to deliver on expectations and start to engage a workforce; our suggestion is that organisations that do not include these activities as part of their engagement mix stand little chance of breaking past average levels of engagement.
  • Training and Development Programs
  • Recognition Programs
  • Non-Cash Rewards & Incentives
Training and Development is of particular interest as organisations that do not invest in it are highly unlikely to have an employee engagement score of over 40.
  • Parental Leave
  • Time off for Study
  • Flexible Working Arrangements
These last three activities are core ingredients of engagement because organisations scoring <40% are just as likely to invest in them as 80%+ organisations. Investing in them is now a standard that has little uplift in terms of engagement scores but would definitely have a negative effect if not invested in or taken away once they were in place.
What are your thoughts and experience?
Not sure? Call for FREE 30min advice / strategy session today!
Call and you also get FREE “Avoid these GST mistakes” – There’s 18 that the Tax Office see regularly – Get them right!
Email info@accountkeepingplus.com.au or call 0407 361 596 Australia


Leave a comment

Business Tips – How Recognition of employees helps your business and should be the TOP priority

Business Tips – How Recognition of employees helps your business and should be the TOP priority

Business Tips – How Recognition of employees helps your business and should be the TOP priority

Recognition of Employees should be a top priority of your business – both for the benefit of them and for the business health and happiness! Here are some findings from research and authorities – around the globe and Australia (our emphasis added) –

Stuart Hearn at business.com writes – A recent workplace study conducted by Clear Review, a performance review software system, found the number one workplace frustration to be a lack of appreciation regarding effort and performance. A remarkable 40 percent of employees, from a diverse range of fields and positions, stated that employee recognition was simply not a priority in their business, something that limited their motivation to truly excel.

We have known for a long time that employee recognition is a critical aspect of performance management. As a result, many companies make it a point to acknowledge employee performance during monthly check-ins. But how can employee recognition benefit a company? And how can you give your employees the appreciation they deserve?

Employee recognition improves engagement levels

Many sources will attest to the fact that recognition is a fundamental human need. In order to feel engaged at work, we need to know that what we are doing actually matters, and that it is appreciated. Without this knowledge, employees consider their role purposeless, and employee engagement levels within your organization will plummet. In fact, recognition has consistently been shown to be a top engagement driver. If, however, you dedicate time and resources toward developing an employee recognition program, employees will become more loyal and positive toward their company.

To further demonstrate the effect of recognition on employee engagement, we can look to the following facts and figures:

  • Businesses that spend as little as 1 percent of payroll on recognition have a 79 percent greater likelihood of seeing more positive financial results.

 

An Australian Company, Red Balloon, performs quarterly surveys and in one report finds –

There are six basics or standards required to deliver on expectations and start to engage a workforce; our suggestion is that organisations that do not include these activities as part of their engagement mix stand little chance of breaking past average levels of engagement.

  • Training and Development Programs
  • Recognition Programs
  • Non-Cash Rewards & Incentives

Training and Development is of particular interest as organisations that do not invest in it are highly unlikely to have an employee engagement score of over 40.

  • Parental Leave
  • Time off for Study
  • Flexible Working Arrangements

These last three activities are core ingredients of engagement because organisations scoring <40% are just as likely to invest in them as 80%+ organisations. Investing in them is now a standard that has little uplift in terms of engagement scores but would definitely have a negative effect if not invested in or taken away once they were in place.

What are your thoughts and experience?

Not sure? Call for FREE 30min advice / Strategy session today!

Call and you also get FREE “Avoid these GST mistakes” – There’s 18 that the Tax Office see regularly – Get them right!

Email info@accountkeepingplus.com.au or call 0407 361 596 Australia


Leave a comment

Business Tips – 21 best business advice tips for success by small business owners who are killing it – news.com.au

Business Tips – 21 best business advice tips for success by small business owners who are killing it – news.com.au

21 best business advice tips for success by small business owners who are killing it – news.com.au

Here are 21 great business tips to get your enthusiasm back and get you focused on what you want to achieve in your business, by Emma Reynolds at news.com.au

STARTING a small business is a dream for many Australians, but it can be daunting.

Here, entrepreneurs who are killing it in a range of industries share their best piece of advice for making your company a success.

1. Deliver a consistent customer experience

Damian Cerini, owner of cycling tour business Tour de Vines, says you need your business to almost run itself before you look at growth. “The thing about working for an employer is that the business model is already set, it’s about the execution of the idea, whereas a new business is about testing the idea first and developing the systems.”

2. Add a personal touch

Angus Askew, co-director of commercial asset financing company Magnolia Lane Financial Services, says: “In our industry like most service industries everyone is essentially selling the same thing, you’ve just got to do it better. Our number one goal when dealing with a new client is to establish a relationship and make them feel special. Make sure you are remembered. We make it our priority to see all of our customers face to face. Create a rapport as this is what will result in repeat business and an income stream for life.”

3. Leverage social media

A strong marketing strategy is essential in every industry, says Anthony Kittel, director of manufacturing firm REDARC. That means social networking — on LinkedIn, Twitter, Instagram, Facebook or all of the above. “Our brand is everything, so whatever we can do to promote that brand and consumer awareness is critical.”

21 tips Kelly Exeter

Author and Flying Solo editor Kelly Exeter says a less frantic life made her more productive.

4. Write your own business bible

Matthew White, whose firm Ergoflex sells memory foam mattresses, says the volume of information available can be overwhelming. He recommends writing ideas and tips in a notebook or tablet as they come up. “It has helped me make some major decisions, and also saved me hours of searching for something I’ve read somewhere.”

5. Focus on your specialty

In the first few years, there can be a lot of pressure to diversify your offering, says Paris Cutler, director of cake decorating company Planet Cake. “Stick to what you do best and do it better and with more focus than anyone else.”

6. Outsource the things you don’t do

Resist the temptation to chase work outside your offering, and use a specialist to fill in any gaps, says Rhys Roberts from accountancy firm Viridity. “I outsource my HR, my IT, much of my marketing and more. The time you free up you can spend doing what you are good at.”

7. Aim high and be persistent

Determination is one of the vital qualities needed when you start on the long road of setting up a small business. Rochelle Miller, co-founder of fashion retailer Another Love, says: “Believe in yourself and your strengths. Don’t take ‘no’ for an answer. There will be bumps along the way, but everything has a solution or another option.”

21 tips Andrew Griffiths

Consultant Andrew Griffiths thinks about ways to improve his business each day.

8. Embrace a life less frantic

Kelly Exeter, author and editor of small business community Flying Solo says it’s all about finding the right balance for you. “I am learning that I don’t just need physical space to thrive, I need mental space too.”

9. Follow your own path

Designer and illustrator Beci Orpin says she’s not naturally business-minded, but has always worked really hard and built up a strong folio of work. “My business is all about me: my style and what I create, so an important part of developing that was staying true to myself — not worrying about what other people were doing.”

10. Take time out to think about how to improve

Use your best hour in the day to consider ways of moving forward, advises Andrew Griffiths, a small business author and consultant. He does this first thing every morning. Then, each Friday, “I find a quiet place and ask myself a question: ‘How is my business better this week than it was last week?’”

11. Harness your ‘keystone habits’

Entrepreneur and blogger James Clear says we should find the one or two habits or routines that make everything else fall into place. “Improving your lifestyle and becoming the type of person who ‘has their act together’ isn’t nearly as hard as you might think.”

21 tips Kathryn Hocking

Life coach Kathryn Hocking researches what competitors are doing.

12. Practice mindfulness

Freelance journalist and editor Jodie Macleod says it increases productivity, reduces stress and improves memory and focus. “Mindfulness is when you are aware of your thoughts, feelings, sensations, breath and everything occurring in the present moment, without attaching judgment to those observations.”

13. Every setback is a stepping stone to success

Lucinda Lions from branding agency Slogan Creator says it’s important to stay positive wherever possible, and see feedback, not failure. “I remind myself tomorrow is a brand new day, a new opportunity to think differently and make better choices.”

14. Hire from within your networks

When Sarah Wilson from I Quit Sugarbegan feeling overwhelmed with work, she decided to get an assistant. She put a call out to her community, knowing taking someone on would involve sacrifice. Five years later, they still have a successful working relationship. “Start out small and then leave the invitation open for expansion.”

15. Keep it manageable

Kate James, start-up coach at Total Balance, says it’s important to remember that it’s not all about non-stop growth — bigger isn’t better if you’ve stopped enjoying what you do. “You need to define your own version of success. Mine is that I need to love my business.”

21 tips Sarah Wilson

Sarah Wilson says you need to know when to ask for help.Source:Supplied

16. Know when to work for free

Vanessa Emilio from Legal123, says sometimes working for free is worth it. “‘Free’ doesn’t mean offering an entire job or product for free. It could mean a free initial consultation, free component of a project or complimentary muffin with every coffee.”

17. Stay excited and believe in your business

SEO copywriter and consultant Kate Toon says start-ups should think about clients’ needs and possible issues and create rational responses to persuade them your business is the solution. “Inject warmth, professionalism and even humour, where appropriate. Being human beats boring every time.”

18. Learn to say no

Recognise when a client has unrealistic expectations and nip it in the bud early, or consider referring them on, says author and media commentator Andrew Griffiths.

Try a formal, structured response and keep returning to it. Try, “Thank you for the opportunity, but we are so heavily committed we can’t give your project the time and attention it needs.”

19. Create fans

If you’re on a tight marketing budget, think about how you can trigger word-of-mouth interest. Warren Harmer of The Business Plan Company mentions a small florist that did this brilliantly by 1) Offering quality; 2) Providing value; 3) Inspiring team members to love their job and clients and 4) Creating a physical environment that excited their market.

20. Turn competition into inspiration

Life coach Kathryn Hocking suggests you research what competitors are doing to help identify what makes you unique. Your relationship doesn’t have to be adversarial: they could be a mentor, partner or friend. “Focus on your own purpose and connect with peers that have similar values and who inspire you to greater levels of success.”

21. Know when to take a ‘dream detour’

Sometimes it’s hard to know whether to grab a fresh opportunity or stick to your path. Business mentor Lynda Bayada says you need to outsmart your head so you can listen to your heart. “Give yourself space and trust yourself. And you’ll find that’s half the battle won.”

“What is your tip? Consider posting a review or comment for us below!”

Need help? Not sure? Call for FREE 30min advice / strategy session today!

Email info@accountkeepingplus.com.au or call 0407 361 596 Australia


2 Comments

Business Tips – 3 Favourite Productivity Tips

Business Tips – 3 Favourite Productivity Tips

3 Favourite Productivity Tips

A fellow blogger in South Australia – Sarina Abbott shares her 3 favourite productivity tips

“You’re off to great places! Today is your day! Your mountain is waiting, so get on your way!” Dr Seuss

As a business owner, your productive days are the ones that keep you moving forward. They keep you one step ahead of the competition. Importantly, they mean that you can put your feet up at the end of the day with a smile on your face, feeling good about your day and what you’ve achieved.

Today I’d like to share my 3 favourite productivity tips to help you, in Dr Seuss’ words, get on your way!

Play music

Playing music whilst working BUT…only when doing easy tasks I don’t need to think too hard about. For me this includes scanning documents for filing & uploading receipts to my software. It’s surprising how much work you can power through when you have music to boost your mood and it’s almost like a reward for getting through your tougher work earlier on.

Use online invoicing software

Is this how you prepare Invoices? Open up a Word document, change the Invoice number (after checking it’s the next number), add the customer name and details, save it, attach it to an email, type up a professional-sounding email message, send. Oh and remember to back-up all your Word documents in case your laptop fails, etc? Well you have probably already guessed what I’m going to say. Of course there are much more efficient, hassle-free ways to do your invoicing and this includes using online invoicing software. Using your mobile or iPad you can send an invoice to your customer whilst you are right there with them and you know they’ve received it. If you send the same invoices to customers every month, you can set up recurring invoices to go out in a fraction of the time than if you had to do it manually each month…

Do the difficult tasks first

This is a gem of a tip that has really helped me in my business and in life overall actually. It sounds so simple, yet it can have huge productivity benefits. When the weight of a difficult task is lifted off of your shoulders you really do fly through the rest of your day feeling confident and able to tackle anything. I’ve come to believe that success comes to those willing to do the difficult things others put off doing. Pick up the phone and make those difficult phone calls first thing in the morning before you have too much time to think about it. Head out the door and introduce yourself to potential clients. Leave the fun stuff like updating social media until after the uncomfortable stuff is out the way. I tend to overthink things and before I know it part of my day is gone whilst I wait for myself to “feel like” doing the tough stuff. Since adopting the habit of doing the difficult tasks first I wouldn’t do things any other way.

So for me being productive is all about working smarter and not harder, embracing technology and remembering to reward myself. Not all of my days are productive ones, and that’s okay. As a bookkeeper sometimes I get weighed down with the numbers and just need a good break so I can come back and tackle my work another day with fresh eyes!

I think Sarina has great tips – so true!
Especially the tip to do the difficult tasks first – sometimes I just say to myself – JUST DO IT! But I still have days I put off the call or the hard item…

“If we helped solve your problem, please consider posting a review or comment for us below!”

Need help? Not sure? Call for FREE 30min advice / strategy session today!

Email info@accountkeepingplus.com.au or call 0407 361 596 Australia for FREE 30 min!