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Business Tips – Tips to create a Content Strategy to Stand Out

 

Business Tips – Tips to create a Content Strategy to Stand Out

Tips to create a Content Strategy to Stand Out

One of the biggest challenges for SMEs in thinking about their content strategy is the sheer volume of available content channels. Between personal blogs, traditional media outlets and social media channels, it’s becoming increasingly hard for brands to create a signal that breaks through the marketing noise.

Here are five tips for SMEs in developing a content strategy that stands out from the crowd:

  1. Have a Compelling Roadmap

55% of marketers surveyed by HubSpot didn’t have a content strategy even though they were currently creating content. Would you set out for a new destination without a map? Didn’t think so. A content strategy that aligns with your business metrics and your core goals is imperative. Identify what you will do, how you plan to do it, and what needs to be true to define success: creating content just for the sake of doing so doesn’t help your business or your customers.

  1. Develop Personas

Businesses often say they know their core customer, but do you really? Your content strategy should consider who your target customer personas are, how and when they consume content, and what they are looking for from your brand.

For example, let’s say you’re a car company and your typical buyers consist of busy working parents and young college graduates purchasing their first vehicle. You not only need different messaging for each audience; you also need different mediums.

For example, you might create a buyer’s guide to safe vehicles for working parents and pitch it to a parenting blog, while visual content placed on Twitter is more likely to resonate with a young buyer.

Having a true and deep understanding of your target will help you create and deliver content they truly value, so invest time in understanding your personas and what content most interests them.

  1. Google It

Invest some time searching for potential content ideas online. What types of content come up? What gets shared most on social? There may be 100 blog posts on choosing the right life insurance but not a single Vine video breaking down what you need to know, so get at least a cursory understanding of what’s out there and identify the gaps. Build a content strategy that targets those gaps, and Google will reward you for not just piling on to what others have already created.

  1. Be Remarkable

Great content doesn’t just exist; it delivers on a promise. Your audience wants to be entertained, educated, or inspired, so don’t put them to sleep. Think about how you make your content digestible, easy to find, and highly shareable, and invest your time accordingly. Before you hit send or publish, consider whether your prospects will legitimately be excited to get your email or eBook. If not, edit away until you get there.

  1. Measure It

Content without metrics won’t stick around very long at your business, so identify the metrics that matter and always be testing, learning and applying based on what works and what doesn’t.

Set realistic expectations but also demonstrate a willingness to truly try new things if what you are doing isn’t working. Far too many marketers skip measuring when it comes to content. However, that data not only helps make the case for content, it also ensures that you’re adapting your content based on actual impact, not just what you think is working best for your brand.

The proliferation of content is a great thing for brands which think like publishers, and creating a remarkable content strategy and mapping it to your buyer needs is a fundamental tenet of how we foster inbound marketing globally. However, without a clear roadmap, measurable goals, personas and a commitment to being remarkable, you’ll be left sharing stories with an empty room.

Written by Jet Methane – the managing director of HubSpot International

Source – http://www.smartcompany.com.au/technology/online/42182-five-tips-for-creating-a-content-strategy-that-stands-out-in-a-crowd.html

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Reckon/Quickbooks – How to NOT print a whole lot of invoices in print queue

Reckon/Quickbooks – How to NOT print a whole lot of invoices in print queue

How to NOT print a whole lot of invoices in print queue

A client called and told meWe had ticked in our invoices to be printed and never did the printing. Now when I go to print a batch all these non-printed invoices are highlighted. There are about 400 so it does take some time to retrieve them. Is there any way I can delete this instruction without bringing each note up and deleting the instruction?

A good solution – Choose a PDF printer to create a file – it may need some time to be left to run.

And sometimes using the Reckon PDF creator may not take them off and they re-appear next time, so try using Cute PDF (download FREE here http://www.cutepdf.com/Products/CutePDF/writer.asp ) or another PDF software.

Need help? Not sure? Call for FREE 30min advice / strategy session today! 0407 361 596 Aust

***BEFORE you BUY – Ask us for a competitive software price BELOW retail – No obligation!

You also get FREE 30 min to assist in setting up your company in the software, and FREE ongoing email or phone support – No-one offers as much!

Call and you also get FREE “Avoid these GST mistakes” – There’s 18 that the Tax Office see regularly – Get them right!

Email info@accountkeepingplus.com.au or call 0407 361 596 Australia


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MYOB – How to Adjust Wrong Holiday and Sick Leave Accruing while an Employee is on Unpaid Leave

MYOB – How to Adjust Wrong Holiday and Sick Leave Accruing while an Employee is on Unpaid Leave

MYOB – How to Adjust Wrong Holiday and Sick Leave Accruing while an Employee is on Unpaid Leave

Person emailed  “We have an employee who has been accruing annual leave and personal leave while they are on unpaid leave and I don’t how to adjust the hours accrued. Do I delete the hours at the next pay run?”

Solution  The MYOB system accrues leave for employees based on the set up of the Entitlement Categories that they are selected on. Therefore is seems that payroll is being processed for this employee during this period causing the Entitlement category to trigger the accruals. Is a paycheque with zero amounts being created each pay run?

You can simply tick OFF that employee in the list when you do a pay run, as a paycheque is not required! Also check the Calculation Basis on the accruals – for more see Entitlement categories that the employee has turned on for them.

To adjust accruals, get an Entitlement Summary and Detail Report for the Year to Date Entitlement amount so you know the balance, and also the number of weeks and total the extra to be adjusted is. Then simply do a paycheque with a NEGATIVE at the accruals lines for Holiday and Sick, no gross  wages and super (the cheque will be zero and say yes when you save it, to create a “Void” cheque. For more detail to adjust any incorrect accruals for the employee, follow the instructions on this Support Note – Adjusting Leave Accruals.

Need help? Not sure? Call for FREE 30min Advice / Strategy session today!

Call 0407 361 596 Aust and also get FREE “Avoid these GST mistakes” – There’s 18 that the Tax Office see regularly – Get them right! Email info@accountkeepingplus.com.au or call 0407 361 596 Australia