More than 50% of Australian small businesses now have a website, according to new Google research, with one in three saying their website has resulted in more customers and sales. The research comes one year after Google and MYOB launched the Getting Aussie Business Online program, designed to help small businesses make the move online.
The research is based on a survey of 500 SMEs who use the internet for business purposes. According to Google, more than 30,000 businesses have created websites through the program. Furthermore, two thirds of the businesses that have used the program are located outside of major cities, highlighting the increasingly important role of the internet for regional businesses. Interestingly, the research reveals Tasmania – not Queensland – had the highest proportion of tourist sites created as a result of the program.